by Neil DuPaul
In September of this year, photojournalist Vincent Laforet went to the Canon headquarters for a meeting with executive David Sparer. Laforet, who sometimes works for Canon as an “Explorer of Light” (a photographer who works to improve camera performance), couldn’t have had better timing. As he was heading to his meeting, the first prototype of […]
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by Rae Hoffman-Dolan
Seeing as how we are currently in a serious economic recession, more and more major companies are relying on what is known as “word of mouth” advertising to generate buzz for their products. These techniques are a cheap and effective way to gain consumer exposure and interest. Audi is just the latest big name to […]
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