Viral Conversations Contributors

Rae Hoffman-Dolan

Ten+ years ago Rae started a small website about her son and his medical condition that became one of the first international support groups and largest website in general on the topic. It earned national media coverage and helped further medical research in the field.

Investigating ways to support that site, she found affiliate marketing and became one of the most well known voices in the affiliate landscape and organic search engine optimization. Today, her current area of research is site auditing and advanced organic link development techniques relating to all of the major engines.

Ms. Hoffman-Dolan is the CEO of Sugarrae and Co-Founder and Managing Director of MFE Interactive, a website publishing company that builds sites in a wide range of competitive and niche industries.

Named one of the top 100 most influential online marketers of 2008 and 2009 by Invesp, Hoffman is also the SVP of Marketing for Speedy Incorporation Service in addition to being the Co-Owner and CCO of Viral Conversations. Rae is a regular speaker at the SMX, SES, PubCon and Affiliate Summit conferences and was named one of the 50 Most Influential People In Blogging of 2010 by Income Diary.

You can connect with Rae via Twitter and Facebook or meet her in person at the Affiliate Summit East 2011 SEO Training (seating is limited).

Rae has written 1 awesome article(s).

Seeing as how we are currently in a serious economic recession, more and more major companies are relying on  what is known as “word of mouth” advertising to generate buzz for their products. These techniques are a cheap and effective way to gain consumer exposure and interest. Audi is just the latest big name to use these non-traditional marketing methods to increase their sales and draw in more potential customers. [click to continue…]

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