Internet Marketing today revolves around the creation and distribution of viral content. “Must create viral content…must publish viral content…must distribute viral content…must promote viral content…” It seems like a never ending broken record playing in the minds of the marketing world these days. In an ideal world, a company would be in complete control over the viral content circulating the web in reference to their brand. We don’t live in an ideal world – we live in the real world. [click to continue…]
When you consider how quickly a fast food advertising gimmick spreads, it is pretty ironic that fast food clogs arteries and slows the flow of blood to our essential organs. Fast food chains from Hardee’s to KFC have relied on catchy phrases and unforgettable characters to peddle the latest, greatest thing that can be tossed into a bag and handed to you out a drive-thru window for decades. In fact, the idea of viral advertising was common to the fast food industry long before “viral content” as we know it today even existed. [click to continue…]
These are 11 of the top Superbowl commercials of all time. There are a number of qualities that are common to all viral video advertising, not the least of which is a basic connection on a very fundamental level. Whether the concept plays on a common fear, humor or an attempt to provoke, these 11 videos are among the most popular and most highly viewed Superbowl commercials of all time – the most popular of which has been viewed over 8 million times. [click to continue…]
One of the core concepts of viral advertising is to make it as shocking or unexpected as possible, the idea is to push viewers outside of their mental comfort zone. The following advertisement is a perfect example, since you aren’t sure what it’s about or what the outcome is going to be until the very end : [click to continue…]
