Viral Marketing

Internet Marketing today revolves around the creation and distribution of viral content. “Must create viral content…must publish viral content…must distribute viral content…must promote viral content…” It seems like a never ending broken record playing in the minds of the marketing world these days. In an ideal world, a company would be in complete control over the viral content circulating the web in reference to their brand. We don’t live in an ideal world – we live in the real world. [click to continue…]

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When you consider how quickly a fast food advertising gimmick spreads, it is pretty ironic that fast food clogs arteries and slows the flow of blood to our essential organs.  Fast food chains from Hardee’s to KFC have relied on catchy phrases and unforgettable characters to peddle the latest, greatest thing that can be tossed into a bag and handed to you out a drive-thru window for decades.  In fact, the idea of viral advertising was common to the fast food industry long before “viral content” as we know it today even existed. [click to continue…]

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These are 11 of the top Superbowl commercials of all time. There are a number of qualities that are common to all viral video advertising, not the least of which is a basic connection on a very fundamental level. Whether the concept plays on a common fear, humor or an attempt to provoke, these 11 videos are among the most popular and most highly viewed Superbowl commercials of all time – the most popular of which has been viewed over 8 million times. [click to continue…]

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One of the core concepts of viral advertising is to make it as shocking or unexpected as possible, the idea is to push viewers outside of their mental comfort zone. The following advertisement is a perfect example, since you aren’t sure what it’s about or what the outcome is going to be until the very end : [click to continue…]

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Quantum of Solace iPhone App Review

by Michael Gray

On November 14th, 2008 the latest 007 James Bond movie, Quantum of Solace was released in theaters across the US. To tie in with the movie, a free iphone app was distributed. I’m going to be taking a look at some of the application’s good points and bad points, and making some suggestions for improvements […]

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How Cannon Went Viral with Vincent Lafore Reverie Video

by Neil DuPaul

In September of this year, photojournalist Vincent Laforet went to the Canon headquarters for a meeting with executive David Sparer. Laforet, who sometimes works for Canon as an “Explorer of Light” (a photographer who works to improve camera performance), couldn’t have had better timing. As he was heading to his meeting, the first prototype of […]

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How Audi Uses Viral Marketing

by Rae Hoffman-Dolan

Seeing as how we are currently in a serious economic recession, more and more major companies are relying on  what is known as “word of mouth” advertising to generate buzz for their products. These techniques are a cheap and effective way to gain consumer exposure and interest. Audi is just the latest big name to […]

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Thumbnail image for Turning Customers Into Salesmen With Word of Mouth Marketing

Turning Customers Into Salesmen With Word of Mouth Marketing

by Michael Gray

Word of mouth marketing is so effective because it uses the personal and business relationships that already exist between people. In some cases, such as celebrities or media personalities, the people involved may never have met, but a trust relationship still exists. As a marketer, being aware of these relationships and finding ways to leverage […]

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