iPhone

Pop star Pink recently published an iPhone app that hopes to use social media to engage her fan base. The synergy between music and the iPhone is very strong, and there’s a lot this application gets right. In this article we’ll be taking a look at those aspects and making suggestions for improvements.

This application was released to tie in with her new album Funhouse, so it’s only natural that THAT’S the first and most important part of the application. Clicking on the music icon brings you to a playlist with all of the tracks from the album. You can listen to a 30 second preview, and buy each of the tracks individually. They could have increased sales revenue by adding the ability to buy music videos for $1.99 or to purchase tracks from older albums as well. [click to continue…]

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On November 14th, 2008 the latest 007 James Bond movie, Quantum of Solace was released in theaters across the US. To tie in with the movie, a free iphone app was distributed. I’m going to be taking a look at some of the application’s good points and bad points, and making some suggestions for improvements that future iPhone app developers may want to consider.

The most impressive part of the Quantum of Solace app are the videos. Included are movie trailers, “behind the scenes”, and “making of” style videos. The content of the videos ranges from good to average, but they are controlled iPhone video style, so you can pause and comeback where you left off ( a definite advantage over watching youtube on the iPhone). The app mentions checking back regularly for new videos, but I haven’t seen anything new in the 10 days since I downloaded it. [click to continue…]

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Seeing as how we are currently in a serious economic recession, more and more major companies are relying on  what is known as “word of mouth” advertising to generate buzz for their products. These techniques are a cheap and effective way to gain consumer exposure and interest. Audi is just the latest big name to use these non-traditional marketing methods to increase their sales and draw in more potential customers. [click to continue…]

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