Social Media

In the world of Internet advertising as a whole, Facebook is the new kid on the block, so to speak.  To put Internet advertising into perspective, Facebook is a toddler, whereas Google is the grad student who has already started a successful entrepreneurial venture at this point.

That said, Facebook shows a great deal of potential to help businesses across the country – and around the world, to some extent – generate additional revenue and connect with prospective customers directly on their personal Facebook profile pages. [click to continue…]

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The Internet is a superb way for everyone to communicate with everyone else. Ideally if you are selling products or services and your customers are passing on the word to others, then this is the best possible way of expanding your sales. That is why there is such intense interest in what are called social media, which are really just places online where people communicate with each other. Facebook is the biggest but there are many other online communities

These new networking possibilities are what is fueling the interest in what is called word-of-mouth marketing, or viral marketing, or buzz marketing, or exponential marketing. If you are a marketer, then this has huge potential. For simplicity in the balance of this article we will use the term buzz marketing. The nuances between the different terms are of interest only to the gurus.

Social Media And Buzz Marketing

Social media involve people. People can be notoriously unpredictable in their behavior and reactions. That is why social media represent such a challenge to the big brand marketers. If social interaction is between individuals, how can a big corporation get involved in such communities. There are a number of difficulties involved and the solutions are still being worked on.

Another difficulty, which is the subject of this article, is how well can you measure the effectiveness of any buzz marketing you are able to do. What tools are available? How well do they perform in determining how many people are passing on the messages? [click to continue…]

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