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How Cannon Went Viral with Vincent Lafore Reverie Video

by Neil DuPaul

In September of this year, photojournalist Vincent Laforet went to the Canon headquarters for a meeting with executive David Sparer. Laforet, who sometimes works for Canon as an “Explorer of Light” (a photographer who works to improve camera performance), couldn’t have had better timing. As he was heading to his meeting, the first prototype of […]

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How Audi Uses Viral Marketing

by Rae Hoffman-Dolan

Seeing as how we are currently in a serious economic recession, more and more major companies are relying on  what is known as “word of mouth” advertising to generate buzz for their products. These techniques are a cheap and effective way to gain consumer exposure and interest. Audi is just the latest big name to […]

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Tools and Tips to Help You Keep Up With The Latest Buzz

by Michael Gray

The Internet is a superb way for everyone to communicate with everyone else. Ideally if you are selling products or services and your customers are passing on the word to others, then this is the best possible way of expanding your sales. That is why there is such intense interest in what are called social […]

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Turning Customers Into Salesmen With Word of Mouth Marketing

by Michael Gray

Word of mouth marketing is so effective because it uses the personal and business relationships that already exist between people. In some cases, such as celebrities or media personalities, the people involved may never have met, but a trust relationship still exists. As a marketer, being aware of these relationships and finding ways to leverage […]

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