Take a look at modern video games and you’ll see they’re heading in one very distinct direction, virtual reality. Now sure, that’s an obnoxious term thrown mostly because it sounds cool. “Virtual reality… wow… edgy.” But the fact remains that video games are more or less striving to give their audience an ever more realistic (even if fantastic) world to play in. Why does this matter to us in Viral Marketing? Simple. The real world has ads. So to accurately portray the real world many games now need ads too. We’re not talking splash screens when the game boots up, we’re talking virtual billboards hovering over virtual buildings in a virtual world. [click to continue…]
Product placement doesn’t have to be, well, BAD. Movies more often than not take place in the real modern world, and to portray that world without familiar brands and products can just come across as strange to the audience. At its best, product placement adds to the story. It improves the immersion. And like directing, editing, and every other aspect of film making, product placement is most successful when it doesn’t disrupt the story. [click to continue…]
Marketing is involved with making contact with prospects and customers so that you maximize the chance that they will select products and/or services from your company. If they are willing to watch a video that shows what your product or service can do, then this is almost as good as having a face-to-face meeting with them. [click to continue…]
Pop star Pink recently published an iPhone app that hopes to use social media to engage her fan base. The synergy between music and the iPhone is very strong, and there’s a lot this application gets right. In this article we’ll be taking a look at those aspects and making suggestions for improvements.
This application was released to tie in with her new album Funhouse, so it’s only natural that THAT’S the first and most important part of the application. Clicking on the music icon brings you to a playlist with all of the tracks from the album. You can listen to a 30 second preview, and buy each of the tracks individually. They could have increased sales revenue by adding the ability to buy music videos for $1.99 or to purchase tracks from older albums as well. [click to continue…]