Marketing is involved with making contact with prospects and customers so that you maximize the chance that they will select products and/or services from your company. If they are willing to watch a video that shows what your product or service can do, then this is almost as good as having a face-to-face meeting with them. [click to continue…]
Pop star Pink recently published an iPhone app that hopes to use social media to engage her fan base. The synergy between music and the iPhone is very strong, and there’s a lot this application gets right. In this article we’ll be taking a look at those aspects and making suggestions for improvements.
This application was released to tie in with her new album Funhouse, so it’s only natural that THAT’S the first and most important part of the application. Clicking on the music icon brings you to a playlist with all of the tracks from the album. You can listen to a 30 second preview, and buy each of the tracks individually. They could have increased sales revenue by adding the ability to buy music videos for $1.99 or to purchase tracks from older albums as well. [click to continue…]