Viral Conversations Contributors

Michael Gray

Michael Gray started his career in web development in 1998 working for Fortunoff.com, a regional Jewelry and Home Furnishings store. During that time online sales grew from $100,000 to over 25 million. The site was one the first to offer real time updates for it’s bridal and gift registry system across internet and brick and mortar stores. The site was recognized as one of the top shopping sites in 2003 by Internet Retailer.

Michael started his own consulting firm in 2004, where he self published websites in the telecom, fitness, travel and gift giving sectors. He continues to operate his firm with his time divided between his own websites and client consulting services.

Michael is known for his blunt criticism of the search engine landscape and Google, and has been quoted in Forbes and CNet online magazine. He publishes regularly at one of the most popular SEO Blogs in the industry.

A regular speaker at industry conferences like Pubcon, Search Engine Strategies, SMX and Affiliate Summit, Michael is also a featured columnist on Search Engine Land.

You can connect with Michael on his Twitter or Facebook.

Michael has written 7 awesome article(s).


Internet Marketing today revolves around the creation and distribution of viral content. “Must create viral content…must publish viral content…must distribute viral content…must promote viral content…” It seems like a never ending broken record playing in the minds of the marketing world these days. In an ideal world, a company would be in complete control over the viral content circulating the web in reference to their brand. We don’t live in an ideal world – we live in the real world. [click to continue…]

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Marketing is involved with making contact with prospects and customers so that you maximize the chance that they will select products and/or services from your company.  If they are willing to watch a video that shows what your product or service can do, then this is almost as good as having a face-to-face meeting with them. [click to continue…]

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Pop star Pink recently published an iPhone app that hopes to use social media to engage her fan base. The synergy between music and the iPhone is very strong, and there’s a lot this application gets right. In this article we’ll be taking a look at those aspects and making suggestions for improvements.

This application was released to tie in with her new album Funhouse, so it’s only natural that THAT’S the first and most important part of the application. Clicking on the music icon brings you to a playlist with all of the tracks from the album. You can listen to a 30 second preview, and buy each of the tracks individually. They could have increased sales revenue by adding the ability to buy music videos for $1.99 or to purchase tracks from older albums as well. [click to continue…]

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One of the core concepts of viral advertising is to make it as shocking or unexpected as possible, the idea is to push viewers outside of their mental comfort zone. The following advertisement is a perfect example, since you aren’t sure what it’s about or what the outcome is going to be until the very end : [click to continue…]

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Thumbnail image for Quantum of Solace iPhone App Review

Quantum of Solace iPhone App Review

by Michael Gray

On November 14th, 2008 the latest 007 James Bond movie, Quantum of Solace was released in theaters across the US. To tie in with the movie, a free iphone app was distributed. I’m going to be taking a look at some of the application’s good points and bad points, and making some suggestions for improvements […]

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Thumbnail image for Tools and Tips to Help You Keep Up With The Latest Buzz

Tools and Tips to Help You Keep Up With The Latest Buzz

by Michael Gray

The Internet is a superb way for everyone to communicate with everyone else. Ideally if you are selling products or services and your customers are passing on the word to others, then this is the best possible way of expanding your sales. That is why there is such intense interest in what are called social […]

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Thumbnail image for Turning Customers Into Salesmen With Word of Mouth Marketing

Turning Customers Into Salesmen With Word of Mouth Marketing

by Michael Gray

Word of mouth marketing is so effective because it uses the personal and business relationships that already exist between people. In some cases, such as celebrities or media personalities, the people involved may never have met, but a trust relationship still exists. As a marketer, being aware of these relationships and finding ways to leverage […]

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