Internet Marketing today revolves around the creation and distribution of viral content. “Must create viral content…must publish viral content…must distribute viral content…must promote viral content…” It seems like a never ending broken record playing in the minds of the marketing world these days. In an ideal world, a company would be in complete control over the viral content circulating the web in reference to their brand. We don’t live in an ideal world – we live in the real world. [click to continue…]
Take a look at modern video games and you’ll see they’re heading in one very distinct direction, virtual reality. Now sure, that’s an obnoxious term thrown mostly because it sounds cool. “Virtual reality… wow… edgy.” But the fact remains that video games are more or less striving to give their audience an ever more realistic (even if fantastic) world to play in. Why does this matter to us in Viral Marketing? Simple. The real world has ads. So to accurately portray the real world many games now need ads too. We’re not talking splash screens when the game boots up, we’re talking virtual billboards hovering over virtual buildings in a virtual world. [click to continue…]
In the world of Internet advertising as a whole, Facebook is the new kid on the block, so to speak. To put Internet advertising into perspective, Facebook is a toddler, whereas Google is the grad student who has already started a successful entrepreneurial venture at this point.
That said, Facebook shows a great deal of potential to help businesses across the country – and around the world, to some extent – generate additional revenue and connect with prospective customers directly on their personal Facebook profile pages. [click to continue…]
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Product placement doesn’t have to be, well, BAD. Movies more often than not take place in the real modern world, and to portray that world without familiar brands and products can just come across as strange to the audience. At its best, product placement adds to the story. It improves the immersion. And like directing, editing, and every other aspect of film making, product placement is most successful when it doesn’t disrupt the story. [click to continue…]
