Internet Marketing today revolves around the creation and distribution of viral content. “Must create viral content…must publish viral content…must distribute viral content…must promote viral content…” It seems like a never ending broken record playing in the minds of the marketing world these days. In an ideal world, a company would be in complete control over the viral content circulating the web in reference to their brand. We don’t live in an ideal world – we live in the real world. [click to continue…]

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Take a look at modern video games and you’ll see they’re heading in one very distinct direction, virtual reality.  Now sure, that’s an obnoxious term thrown mostly because it sounds cool.  “Virtual reality… wow… edgy.”  But the fact remains that video games are more or less striving to give their audience an ever more realistic (even if fantastic) world to play in.  Why does this matter to us in Viral Marketing?  Simple.  The real world has ads.  So to accurately portray the real world many games now need ads too.  We’re not talking splash screens when the game boots up, we’re talking virtual billboards hovering over virtual buildings in a virtual world. [click to continue…]

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In the world of Internet advertising as a whole, Facebook is the new kid on the block, so to speak.  To put Internet advertising into perspective, Facebook is a toddler, whereas Google is the grad student who has already started a successful entrepreneurial venture at this point.

That said, Facebook shows a great deal of potential to help businesses across the country – and around the world, to some extent – generate additional revenue and connect with prospective customers directly on their personal Facebook profile pages. [click to continue…]

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Product placement doesn’t have to be, well, BAD.  Movies more often than not take place in the real modern world, and to portray that world without familiar brands and products can just come across as strange to the audience.  At its best, product placement adds to the story.  It improves the immersion.  And like directing, editing, and every other aspect of film making, product placement is most successful when it doesn’t disrupt the story. [click to continue…]

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Thumbnail image for Even Clogged Arteries Can’t Stop the Flow of Fast Food Marketing

Even Clogged Arteries Can’t Stop the Flow of Fast Food Marketing

by Alysson Fergison

When you consider how quickly a fast food advertising gimmick spreads, it is pretty ironic that fast food clogs arteries and slows the flow of blood to our essential organs.  Fast food chains from Hardee’s to KFC have relied on catchy phrases and unforgettable characters to peddle the latest, greatest thing that can be tossed […]

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Thumbnail image for How to Integrate Web Videos into your Marketing Plan

How to Integrate Web Videos into your Marketing Plan

by Michael Gray

Marketing is involved with making contact with prospects and customers so that you maximize the chance that they will select products and/or services from your company.  If they are willing to watch a video that shows what your product or service can do, then this is almost as good as having a face-to-face meeting with […]

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Thumbnail image for Superbowl Commercials The Ultimate Stage for Viral Advertising

Superbowl Commercials The Ultimate Stage for Viral Advertising

by Alysson Fergison

These are 11 of the top Superbowl commercials of all time. There are a number of qualities that are common to all viral video advertising, not the least of which is a basic connection on a very fundamental level. Whether the concept plays on a common fear, humor or an attempt to provoke, these 11 […]

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Thumbnail image for Looking at the Pink iPhone App – Review

Looking at the Pink iPhone App – Review

by Michael Gray

Pop star Pink recently published an iPhone app that hopes to use social media to engage her fan base. The synergy between music and the iPhone is very strong, and there’s a lot this application gets right. In this article we’ll be taking a look at those aspects and making suggestions for improvements. This application […]

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Thumbnail image for How Unexpected and Shocking Imagery is Used In Viral Advertising

How Unexpected and Shocking Imagery is Used In Viral Advertising

by Michael Gray

One of the core concepts of viral advertising is to make it as shocking or unexpected as possible, the idea is to push viewers outside of their mental comfort zone. The following advertisement is a perfect example, since you aren’t sure what it’s about or what the outcome is going to be until the very […]

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Thumbnail image for Quantum of Solace iPhone App Review

Quantum of Solace iPhone App Review

by Michael Gray

On November 14th, 2008 the latest 007 James Bond movie, Quantum of Solace was released in theaters across the US. To tie in with the movie, a free iphone app was distributed. I’m going to be taking a look at some of the application’s good points and bad points, and making some suggestions for improvements […]

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